Guy English: People who understand how Apple works and who comment upon it regularly should apply themselves to understanding the problems Apple faces. It’s good sport to shoot down the loons, that’s for sure. That’s easy. It’s time to criticize the champ.
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Quote from NY Times story, “Apple, America and a Squeezed Middle Class”:
“It is hard to estimate how much more it would cost to build iPhones in the United States. However, various academics and manufacturing analysts estimate that because labor is such a small part of technology manufacturing, paying American wages would add up to $65 to each iPhone’s expense. Since Apple’s profits are often hundreds of dollars per phone, building domestically, in theory, would still give the company a healthy reward. But such calculations are, in many respects, meaningless because building the iPhone in the United States would demand much more than hiring Americans — it would require transforming the national and global economies. Apple executives believe there simply aren’t enough American workers with the skills the company needs or factories with sufficient speed and flexibility. Other companies that work with Apple, like Corning, also say they must go abroad.”
via nyti.ms➜ -
➜Steven Johnson: In a funny way, the Mac played the same role for me that “Catcher in the Rye” or “Easy Rider” played for earlier generations: Experiencing it expanded my consciousness in ways that took me years to fully understand. Almost all my engagements with the technology world since then—the books I’ve written and the websites I’ve created—have been animated by the basic principle that digital machines work better when they are crafted and interpreted by people whose sensibility is shaped by the world of culture as much as that of technology.
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Steve Wozniak’s interview with Piers Morgan is filled with obviously heartfelt admiration for Steve Jobs and what he’s given the world — “he’s changed us for ever.” Woz’s humility for his own role in the creation of the personal computer revolution is so genuine and his respect for Jobs so expansive, one can’t help loving Woz and starting the process of re-casting in a positive way any of those stories about Jobs’ temperamental nature.
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Wait, so how is this any different from what they do in the U.S. and the rest of the world? Apple dropped the whole “rebellion image” thing over a decade ago.
Foreign Policy: Apple’s image in China now emphasizes not rebellion, but luxury — or as Wolf puts it, “exclusivity.” Its gorgeous glass-walled stores are located next to high-end clothing boutiques like Armani, Versace, and BMW Lifestyle. Apple is seen as the choice of “top white-collar professionals,” as stylish 30-something Lily Ou told me, glancing up from a row of brightly colored iPhone cases at Beijing’s Sanlitun Apple Store. Ou is a sales manager for an international food distributor. “I like to show off my Apple identity,” she said.
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![Apple Store “Steps of Service” [via: WSJ.com Digits Blog]](http://25.media.tumblr.com/tumblr_lmw7r6FBK31qz4grjo1_400.jpg)
Apple Store “Steps of Service” [via: WSJ.com Digits Blog]
[From: The Genius of Steve Jobs: Marrying Tech and Art - WSJ.com