How PRs pitch: A direct quote
I just received an email from a PR person that contained the following:
I’d like to gauge your interest in a case study about a material handling distributor and consultancy that recently achieved significant expense reduction and revenue growth by uniting disparate cross-team customer data through the use of customer relationship management software.
If I had responded, I would have said, “In the unlikely event that I may one day understand what you are asking, I can assure you a gauge measuring my interest in such a case study would be in the below zero range.”
