Doc Searls: People want their own curation power. The Cloud is a good and necessary form of utility infrastructure. But it’s a vulnerable place to have one’s own digital goods. True, everything, even the physical world, is ephemeral in the long run. But digital ephemera can be wiped out in an instant. We should have at least some sense of control over “what’s mine.” Bitly shortlinks are not really “mine” to begin with. As Yahoo showed with Delicious, commercially curated links are especially vulnerable. And, after this last move, Bitly has given us no new reason to trust them. And many new reasons not to.