Do page views really matter to your business model?

On a new blog at Hammock.com called “Custom Media Craft,” I’ve just posted a “think piece” called 2008: The Year of Mediacasting, along with a sidebar post called 8 Mediacasting Ideas for 2008.

Excerpt:

“The goal of most corporate and association marketers should be to use digital and online content to generate actions, not to attract eyeballs. The content doesn’t need to be on your website — the content needs to be in the hands, and ears, and eyes, and heads of your…