The unifying theory of magazines in an online age

As I maintain dual citizenship in both Magazineland and Internetopolis, I’m often asked what magazines must do to survive in an online era. Jason Tanz, business editor of Wired magazine, has a great answer to that question in this interview on PRWeek.com.

Quote:

“The Internet can do a lot of things really great, so focus your magazine on the things the Internet can’t do really great.”

Tanz says such things are “long stories, nice paper and beautiful layouts,” however, I disagree with…