[via: Fortune.com: Nike’s new marketing mojo: How the legendary brand blew up its single-slogan approach and drafted a new playbook for the digital era.]
“Just try to recall the last couple of Nike commercials you saw on television. Don’t be surprised when you can’t. Nike’s spending on TV and print advertising in the U.S. has dropped by 40% in just three years, even as its total marketing budget has steadily climbed upward to hit a record $2.4 billion last year. ‘There’s barely any media advertising these days for Nike,’ says Brian Collins, a brand consultant and longtime Madison Avenue creative executive.”
I actually clicked and listened for the entire 8 minutes and 17 seconds and you know what? Jay is right:
“OMG that is so amazing. You get to beat up people for free!!!”
This is one of the most brilliant works of radio journalism I have ever heard.
Top two, three in my 30 years of public radio fandomage.
Poetry disguised as a feature on a woman boxer from Baltimore named Tyrieshia Douglas.
Seriously: It’s like a movie in audio form.
I’m realistic. I know how click and flow work on the Net. I get time. And so I realize that only a handful of you will hit LISTEN and actually listen for eight minutes and seventeen seconds of your life.
But oh, man: if you do…
Could tiny organisms carried by house cats be creeping into our brains, causing everything from car wrecks to schizophrenia? Who cares? There’s something about it that certainly sounds truthy. Sweep weeks cyber-stalker stories are so last year when there’s a such a potentially panic-inducing story like this purring out there for news directors to assign. What are you waiting for, reporters? Get out there are start scaring the bejeezies out of people! Their cats are carriers! Haven’t you heard? We’re in the middle of a CATAGION!!!
[link via: @bookofjoe]
WSJ.com video accompanying a story on the science behind why people cry during Adele’s tear-jerking song, Someone Like You. (Related: SNL skit from Nov, 2011.)
New Yorker cartoon for my biking and/or running friends.
[via: newyorker.tumblr.com: http://nyr.kr/yOzeNo]
(Source: newyorker.com)
“(The US has) separate laws that protect our health records and financial information, and even one that keeps private what movies we rent. But there is no law that spells out the control and use of online data.”
(Source: The New York Times)
This brief post is intended for someone who may be googling for terms like: “Image disappears randomly on some browsers, not others” or “the tab to the advertising media kit section of our website disappears” or “why does one image disappear from a page when I use Chrome, but not when I use another browser?” Oh, and did I mention that the name of the jpg is advertise.jpg?
Here’s what you should do:
1. Turn off all the browser’s extensions and plug-ins.
2. You’ll likely see the image that disappears — because it’s not disappearing. This is a good thing.
3. Enable the Adblock extension and you’ll likely discover that’s what is causing the issue.
4. If so, you’ve probably named an image something like, “advertise.jpg”
5. If you can, rename the jpg to something that doesn’t make an adblocking filter think that it’s an ad.
We are now returning to regular programming.
Nick Bradbury: A big reason software is still so unfriendly is that most developers spend very little time understanding how non-geeks experience the tech we build. We surround ourselves with fellow techies and start thinking everyone uses software the same way we do, so we keep building stuff for ourselves.
The only way we’re going to stop spending so much time giving free tech support is by making stuff that’s easier to use and less breakable. It’s when we step into the world of non-geeks, where people type URLs into Google’s search box instead of the address bar, that we start to understand what we’re doing wrong.
Just one of the classic lines in a letter sent by an emancipated slave, in response to his former master who had mailed him a letter requesting he come back to Tennessee to work on the farm:
“Say howdy to George Carter, and thank him for taking the pistol from you when you were shooting at me.”